In the popular show “Homeland”
on cable TV, the Vice-President is assassinated by wirelessly jamming an
internet enabled device, his pacemaker. On that day, The Internet of Things
(IoT), became part of popular culture.
The term ‘Internet of Things”
was first coined by the co-founder and Executive Director of MIT’s Auto-ID lab,
Kevin Ashton in the mid-1990s.
However, the date which
historians are more likely to focus on will be - Tuesday, Aug. 10, 2010. On
that perhaps obscure date in history (until now that is), more things than people, connected to the
internet.
Today, there are roughly two
Internet-connected devices for every man, woman and child on the planet. But as
the excellent chart from Cisco (see below) shows you, the forecast is for 50
billion things to connect to the
internet by 2020. That is an astounding 6.58 for every person on earth. This
projected average is global; the per-person number will be much higher in
developed countries.
Thus
far, we have connected to the internet using PCs, laptops, tablets and
smartphones. But that is all changing. Since that August day in 2010, the
“things” are growing, and this delta will only increase. You can see that there
is a major change underway. The age of connected devices is now upon us;
billions of them.
This
new paradigm is already creating a new breed of technology companies, who are
producing new products, which in turn will translate into enormous new
revenues. Cisco estimates that the IoT will yield $ 14.4 trillion in value by
2022. If correct, that is a gigantic number and almost as big as the entire
output of the US in one year (approx. $ 15 Trillion). Compare that number to
current ecommerce sales in 2012, which topped $1 trillion for the first time.
99%
of electronic devices on the market today, are not connected to the internet.
And yet, we believe that in the near future, most of them will. They will have
an IP (internet protocol) address, much like your PC has now, and using
wireless connections, they will connect to the internet and in turn with M2M
(Machine to machine) and to the people and enterprises who own these devices.
As
Michael Fuschette noted, IoT is an example of how three of the current hot
trends (big data, mobile, and cloud) come together to provide a great deal of
value personally and for businesses. We make them smarter by connecting them to
the web.
So,
what kind of devices are we talking about?
Let’s start with some of
the obvious ones:
n Cars: are already participating in
IoT. For example, take the S-class Mercedes. It has nearly as many embedded
computers as an Airbus A380.
n Transportation: Various cities have already
setup their transport networks with sensors. These broadcast the position of
buses, trams, metro trains, cars etc. and then make this data available to the
public. Mobile Applications are leveraging this information for find shorter
routes for commuters. Smart traffic grids are emerging. In the future, with M2M
connections, cars will seamlessly communicate with each other and the network
will only grow, creating more data, better data, and better commutes. (Wait, why will we have to commute to work?
Ah, that’s for another day)
n Thermostats: Another example is the ‘Nest’ thermostat (and there are many others), which is an internet connected
thermostat that allows you to remotely manage your thermostat from your
smartphone, tablet or PC; and learns your preferences as you use it. (Update: NEST was acquired by Google for $ 3.2 billion on 1-13-14)
n Lights
and even “Rumba”: These can also be connected to the internet
and even self-order replacement parts when they start failing.
n Sporting
equipment: another example of IoT
is the widespread adoption of sensor technology to monitor sporting performance
e.g. Nike. Fitbit sensors (see below) collect data about workouts, sleep
cycles etc. and send it to a central server which users and healthcare
providers, can then access to analyze that data.
Here are some examples
which might be a little further out, but are already in development by
bona-fide companies:
n Refrigerators: In the not too distant future we can expect to see refrigerators
which can place grocery orders with stores and do so automatically when you're running low on staples like
milk and eggs. They will do so using the bar codes on the items, and the weight of the containers. We
can see how the next step may even be to display and recommend a list of
recipes, for which all the ingredients are already in the refrigerator. Or,
recipes which might meet the medical and nutritional needs required to treat a
specific kind of disease.
n Closets:
Given my personal
challenges with fashion and coordination, I cannot wait for this one. Imagine,
the closet recommending an “outfit” which is fashion aware, cross checked
against the weather monitor for the kind of temperatures you might expect to
find outside that day[4].
Your closet might even highlight the clothes, which have not been worn in a
while, and are therefore ready for donation.
n Carbon
Footprint: what if your
dishwasher, or heater could keep track of the utilization of energy and advise
you on how to reduce your carbon footprint?
n Medicine: The end game in healthcare is
personalized medicine facilitated by genomic research, which will allow
us to create customized medications for individual patients adn their illnesses. Pills and
Pill-probes which are internet enabled, could wirelessly send information to
your doctor. Your WC as a medical lab? Sure, why not?
n Cows:
Yes, even cows. The
University of Strathclyde has begun a $2.2 million project to equip cows with a
"smart collar" that will allow their owners to keep tabs on them via
cell phone. The collar uses the same 3D sensor found in Wii video game controllers to detect shifts in the
cow's head position. The data is then sent wirelessly over the cell phone
network. They hope to be able to tell when a cow is not
well, and yes, when it is ‘in the mood”.
Little Bo Peep would be so impressed.
n Payments:
On 3/17/13, 60 Minutes
broadcast an interview with Jack Dorsey, the man behind Twitter and the payment
system used with smartphones called Square. Jack demonstrated a new payment system at
a coffee shop. Using NFC (near field communication), his smartphone alerted the
smart cash register that he had come into the shop. His picture appeared on the
console for the employee to identify him, and his regular drink appeared on the
screen. His payment information was in the system as well. The entire
transaction could have taken place without a word being exchanged, or Jack
having to produce cash or a credit card. He never had to break his conversation with the person he had walked in with.
n People:
And yes, even people
will be nodes on the internet. I know. Sounds awful. Tattoos, which are stenciled onto the skin, can now
be used to keep track of various things including for example, vital signs for
a medical practitioner to keep tabs on for a post-operative patient.
But there are some concerns too.
At the recently concluded RSA Security Conference in San Francisco, Lookout CTO
Kevin Mahaffey said, “The Internet of Things opens new doors for attackers
trying to get into your company’s systems”. Mahaffey set out to attack all the
devices he could find in his office including his thermostat, printer, VoIP
phone and other devices connected to the internet.
“These are the things that
hackers lust after,” said Mahaffey during the presentation. “A lot of these
devices have a pretty big attack surface.” This then is a new threat vector and
one not necessarily on the minds of the companies who are manufacturing such
devices. For
example, your Internet-connected coffee maker likely doesn’t need to talk to
your enterprise server. (Then again, you may have a problem with your server
and you may not have had enough coffee. In which case, that is probably a
legitimate connection. Is it?)
How
will these new realms impact IT planning? Where will the intersections need
minding? Remember, IOT is BYOD (bring your own device) on steroids.
A Forrester report (see chart
below) shows that over 50% of CIOS are already planning on having these devices
in their environment within 24 months. Watch out!
Gartner analyst Steve Prentice
said in October 2012, that he expects the “Internet of Things” will evolve into
the “Internet of Everything” by 2015.
If you are not ready for IoT –
will you be ready for IoE?